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Closeout sale on second edition of Technical Writing 101: now $12.95

Wednesday, August 19, 2009 — posted by Alan Pringle

We still have a few copies left of the second edition of Technical Writing 101. I want these last copies out of the office (how's that for truth in advertising?), so I have marked them down to $12.95. You can get free shipping within the U.S. when you purchase through our store.

We're also offering the book for $12.95 through our Amazon.com store, but there is no free shipping there. (We're also selling slightly damaged copies at Amazon for $10.95.)

If you prefer to get the latest edition, you can download it in PDF format for $20.

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9:00 AM Permalink | |

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Let the conversation begin

Wednesday, August 05, 2009 — posted by Sarah O'Keefe

Conversation and Community book cover imageConversation and Community: The Social Web for Documentation (XML Press, ISBN: 9780982219119) by Anne Gentle provides technical communicators with a roadmap for integrating social media -- blogs, wikis, and much more -- into their content development efforts. This is critical because, as Anne notes in the preface, "professional writers now have the tools to collaborate with their audience easily for the first time in history."

Anne provides overviews of all the major social media concepts -- from aggregation to syndication, wikis, discussion, presence, and much more. But it is Chapter 3, "Defining a Writer's Role with the Social Web," that will make this book a classic. Here, Anne lays out a detailed strategy for determining whether and how to introduce social media in an organization. Consider this:
It's important to find a balance between allowing an individual's authentic voice to speak on behalf of an organization and the requirements of institutional messaging and brand preservation. [...] It's also possible that you are ahead of the curve and need to help others see ways to apply social technologies for the company.
She goes on to explain just how to accomplish these things.

Wikis and blogs each get a chapter of their own, in which Anne discusses how to start and maintain these types of environments.

After reading so much of Anne's work on her blog, it's a bit odd to see her writing on paper in an actual book. The feeling that I've wandered into the wrong medium is augmented by extensive footnotes, most of which point to web site resources, and the many examples of web-based content (such as videos or interactive mashups). However, it's likely that the book's target audience is more comfortable with paper.

Conversation and Community: The Social Web for Documentation provides an excellent introduction to wikis, blogs, forums, and numerous other social media technologies for the professional content creator. There is valuable (and perhaps career-preserving) information about how to develop a strategy for user-generated content that is compatible with your organization's corporate culture.

If you think that community participation in your documentation is coming soon, read this book immediately. If you think that it's not coming, you're wrong, and you especially need to read this book.

Resources:
Sample chapter (PDF)
XML Press book page
Amazon order link: Conversation and Community: The Social Web for Documentation

[Disclosure: I reviewed an early draft of this book. I have met Anne in person a few times and we have ongoing email and blog correspondence.]

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10:19 AM Permalink | |

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Printed version of Technical Writing 101 now sold at infibeam.com

Friday, July 17, 2009 — posted by Alan Pringle

The printed version of Technical Writing 101 (third edition) is currently available at infibeam.com, which provides free shipping to cities in India. At the time of this posting, Infibeam is offering the book for 1407 rupees (24 percent off the list price).

Those who want instant access to Technical Writing 101 can download it in PDF format from our online store for $20 (USD).

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12:40 PM Permalink | |

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Publishing Fundamentals print/PDF bundle: $24.99 for 24 hours

Tuesday, July 14, 2009 — posted by Alan Pringle

Our big sale on Publishing Fundamentals: Unstructured FrameMaker 8 starts tomorrow morning.

From 8 a.m. tomorrow until 8 a.m. Thursday (Eastern time), you can purchase the print and PDF bundle of Publishing Fundamentals: Unstructured FrameMaker 8 for just $24.99. That's half off the list price of $49.99 (and cheaper than the cost of just the PDF download, which is $29.99).

You don't need a coupon code to get the special price: just order within the 24-hour window.

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8:17 AM Permalink | |

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On Wednesday, July 15: big one-day sale

Friday, July 10, 2009 — posted by Alan Pringle

I always laugh when department stores advertise a one-day sale and then have a "preview day" on the day before. Last time I checked, that's a two-day sale.

Well, we're going to have a big one-day sale on Publishing Fundamentals: Unstructured FrameMaker 8 next Wednesday, and we really mean a one-day sale. From 8 a.m. on July 15 until 8 a.m. July 16 (Eastern time), you can purchase the print and PDF bundle of Publishing Fundamentals: Unstructured FrameMaker 8 for just $24.99. That's $25 off the list price of $49.99--and cheaper than the cost of just the PDF download, which is $29.99.

You don't need a coupon code to get this special price on the print and PDF bundle, and you can order multiple copies, too. Just be sure to order sometime between 8 a.m. Wednesday and 8 a.m. Thursday.

Please spread the word about this sale!

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2:07 PM Permalink | |

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Congratulations to contest winners...

Wednesday, July 01, 2009 — posted by Alan Pringle

...Bjørn Smalbro and Dave Truman, who will receive printed copies of Technical Writing 101.

Thanks to everyone who entered the drawing. Even if you didn't win, you should have received an email with a coupon code for $5 off the PDF download of the book. (If you indicated that you teach technical writing, you should have received a code for a free review copy.)

Keith Soltys posted a review of Technical Writing 101 on his Core Dump blog yesterday. I'm pleased to report the review is positive.



A special alert to my fellow bargain hunters out there: Amazon.com is selling Technical Writing 101 at a steep discount. At the time I posted this blog entry, Amazon is offering the book for $23.73 (34 percent off the $35.95 cover price). The price does fluctuate, so who knows how long that discount will be in effect.

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1:27 PM Permalink | |

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Enter soon: Technical Writing 101 contest ends tomorrow

Monday, June 29, 2009 — posted by Alan Pringle

We're giving away two printed copies of Technical Writing 101 (third edition) on Wednesday. Please enter the drawing before it closes tomorrow.

We're giving away the books to celebrate the book's wider release to online bookstores such as Amazon.com, Amazon.co.uk, Amazon.de, Amazon.fr, and BN.com; you can also place a special order for Technical Writing 101 at your local bookstore. If you want instant access to the book, you can download the PDF version for $20 from our online store.

We achieved this wider distribution by working with another print on demand (POD) company, Lightning Source. We're quite happy with the quality of the books from our other POD partner, Lulu.com. However, at this time, Lulu doesn't offer distribution for publishers who use their own International Standard Book Numbers (ISBNs). We've released books under our own ISBNs since we published the first edition of Technical Writing 101 in 2000, and I frankly was not comfortable assigning an ISBN owned by a POD firm to content we developed. Using a publisher's ISBN would cause problems if we wanted to switch to another publisher later. We'd have to assign a new ISBN, and then the book would be in the marketplace with two different ISBNs. I wanted to prevent that marketing (and distribution) headache from ever happening.

I'm not going to write a long post about the virtues of Lulu.com and other POD publishers vs. Lightning Source because many other people have done that (in this blog post, for example). What I will say, though, is that Lightning Source is geared more toward experienced publishers, and Lulu provides more guidance that newer authors and publishers will certainly appreciate. If you want to get your feet wet in the POD pool, Lulu is a great place to start, but if you're a publisher who has published several titles with your own ISBNs, Lightning Source may be better suited for your needs.

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8:05 AM Permalink | |

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Win a printed copy of Technical Writing 101 (third edition)

Wednesday, June 24, 2009 — posted by Alan Pringle

As of this week, the printed version of Technical Writing 101 (ISBN 9780970473363) is available at online bookstores, and you can also special order a copy from your local bookstore. To celebrate the book's wider distribution, we're giving away two printed copies.

Enter the contest by June 30 (next Tuesday). We'll pick two winners at random on July 1.

The printed book is now listed at many online stores, including Amazon.com, Amazon.co.uk, Amazon.de, Amazon.fr, and BN.com. (FYI to all you bargain hunters out there: some of these stores are selling the book at a discount and with free shipping, too.)

For those of you who want instant (and cheaper) access to the book, we're still offering the PDF download (ISBN 9780970473370) for $20. The download (which has been particularly popular with buyers outside the US) is available only through our online store.

Later, I'll write more about how we achieved the wider distribution of the printed version through our new print-on-demand partner, Lightning Source, and how Lightning Source compares to Lulu.com.

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10:01 AM Permalink | |

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Our first experience with print on demand (POD)

Wednesday, June 03, 2009 — posted by Alan Pringle

It's been a little over a month since we released the third edition of Technical Writing 101. The downloadable PDF version is the primary format for the new edition, and we've seen more sales from outside the U.S. because downloads eliminate shipping costs and delays.

Selling Technical Writing 101 as a PDF file has made the book readily available to a wider audience (and at a cheaper price of $20, too). However, we know that a lot of people still like to read printed books, so we wanted to offer printed copies—but without the expense of printing books, storing them, and shipping them out.

We have published several books over the past nine years, and declining revenue from books made it difficult for us to justify spending thousands of dollars to do an offset print run of 1000+ copies of Technical Writing 101 and then pay the added expense of preparing individual books for shipment as they are ordered. Storage has also been a problem: we have only so much space for storing books in our office, and we didn't want to spend money on climate-controlled storage for inventory. (Book bindings would melt and warp without air conditioning during our hot, humid summers here in North Carolina.) For us, the logical solution was print on demand (POD): when a buyer orders the book, a publishing company prints a copy using a digital printing process and then ships it.

We chose Lulu.com for our first experiment with POD, and so far, we have been happy with the quality of the books from there. We are still exploring our options with POD and may try some other companies' services in the future, but based on our experience so far, I can offer two pieces of advice:
In these tight economic times, POD publishing makes a lot of sense, particularly when you want to release content in print but don't want to invest a lot of money in printing multiple copies that you have no guarantee of selling. The POD model certainly was a good match for Technical Writing 101, so we decided to give it a try.

I'll keep you updated on our experiences with POD publishing in this blog. If you have experience with POD, please leave a comment about how it's worked for you.

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8:12 AM Permalink | |

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This weekend, get $5 off printed copies of Technical Writing 101

Thursday, May 21, 2009 — posted by Alan Pringle

Starting tomorrow through Monday, you can get $5 off a printed copy of Technical Writing 101, which is normally $35.95. To get the discount, use the code MEMORIAL09 during checkout at Lulu.com.

Here is Lulu's fine print on the coupon code:

Offer valid on orders placed within the United States only. Enter code ‘MEMORIAL09’ during checkout and save $5.00 off any purchase of $25.00 or more. Discount cannot be used to pay for, nor shall be applied to, applicable taxes or shipping and handling charges. Promotional codes cannot be applied to any previous orders. No exchanges or substitutions allowed. Only one valid promotional code may be used per account. Offer valid from 05/22/09 through 05/25/09 at 11:59 PM GMT. Lulu.com reserves the right to change or revoke this offer at any time. Void where prohibited. Please note that coupon code is case-sensitive.

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7:26 AM Permalink | |

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Get 10 percent off a printed copy of Technical Writing 101

Friday, May 15, 2009 — posted by Alan Pringle

If you have been waiting for a discount to purchase a printed copy of the third edition of Technical Writing 101, now is your chance. Through May 31, 2009, use the code MAYCONTEST10 during checkout to get 10 percent off when buying a printed copy from Lulu.com. The printed version is $35.95 (before the discount). FYI: the discount isn't applied to shipping or taxes.

Technical Writing 101 is also available as a $20 download from our online store (but the Lulu discount doesn't work there).

By the way, if you received a coupon code for entering our contest, use that code now! The discount code expires today.

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12:25 PM Permalink | |

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Technical Writing 101 contest: and the winners are...

Friday, May 08, 2009 — posted by Alan Pringle

Congratulations to Ravindra Kumar, Judy Walters, and Axel Regnet, who each won a free download of Technical Writing 101. As a thank-you to entrants who didn't win a free copy, we offered a $5 discount off the $20 price.

All entrants should have received an email with a coupon code for a free download or $5 off. We appreciate your interest in our books.

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11:30 AM Permalink | |

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Enter today: Technical Writing 101 giveaway ends tomorrow

Wednesday, May 06, 2009 — posted by Alan Pringle

We are closing our drawing for free downloads of Technical Writing 101 tomorrow. If you haven't already entered the contest, enter today. We'll pick three winners and notify them via email on Friday.

If you want to sneak a peek at what's in the new edition, you can read the table of contents and excerpts from two chapters (PDF), and you can see the preview provided by Google Book Search. (Be forewarned that some pages in the Google preview weren't processed cleanly, but they are still readable.)

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11:59 AM Permalink | |

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Technical Writing 101 is now available. Win a free download!

Wednesday, April 29, 2009 — posted by Alan Pringle

Technical Writing 101 (third edition) is now available for purchase! You can instantly download the PDF version from our online store for $20, or you can order a printed copy from Lulu.com for $35.95. We're also offering a site license for $250: you can download the PDF version and distribute it up to 20 people.

To celebrate the book's release, we're giving away three downloads of the book. Enter the drawing by May 7. We'll notify the winners via email.

Enter the drawing today!

If you're an instructor and would like to review the book for your classes, contact us at books@scriptorium.com. In your message, tell us about the courses for which you're considering the book and how many students attend those classes each year.

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3:23 PM Permalink | |

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Technical Writing 101: new edition, new approach

Wednesday, April 22, 2009 — posted by Alan Pringle

In early May, we will release the third edition of Technical Writing 101: A Real-World Guide to Planning and Writing Technical Content. We published the second edition in 2003, so it was time for an update. A lot has changed in technical communication since then!

You may have noticed a change in the book's subtitle: the previous editions' subtitles mention "Writing Technical Documentation," but the new edition focuses on "Writing Technical Content." We made that change because "documentation" conjures thoughts of printed manuals, which are no longer the primary form of output for many companies (or the new edition of Technical Writing 101, but more on that later). Because a lot of product information is now online, we added information about multimedia content to the chapter on visual communication, and we also revised the chapter on production editing to include information about reviewing online output.

Today's tech writers are handling more and more aspects of the technical publishing process; fewer companies employ full-time editors and production staff. The new edition—which is 44 pages longer than its predecessor—accounts for this shift in roles. Other big changes in the third edition include new content about DITA and Web 2.0. DITA's use has grown exponentially since we released the second edition, so it was essential for us to introduce DITA to prospective technical writers. The use of blogs, forums, and wikis has also had a profound influence on technical communication in the past few years, so we added a chapter that explains the impact of Web 2.0 technologies on technical writing. For more information about what's in the new edition, check out the table of contents (PDF, 135 KB).

Perhaps the biggest change for this edition isn't in the content: for the first time, we are releasing this title in PDF format. For $20, you will be able to download the new edition instantly from our online store. As with our other PDF-based books, the file will have no digital rights management (DRM) restrictions that prevent printing or that lock the file to a particular computer. Those who prefer a printed book can buy one in the near future from Lulu.com, which prints books on demand. A printed copy will be $35.95: the same cost as the second edition, despite the increased page count.

This is our first foray into print-on-demand books. After some number-crunching, we decided we did not want to print copies in advance and distribute them ourselves for this edition. Distributing your own printed book entails a lot of money and work: pay a printer to print and ship cases of books to you, store those cases of books, ship copies all over the world, deal with bulk returns from bookstores, and so on. We have seen a decline in the revenue from printed books (as have other publishers), so we thought it was time to try digital downloads as the primary method of selling the new edition of Technical Writing 101.

Many schools have adopted the book as a textbook since we released the first edition in 2000, and we hope the $20 price for the digital version will make it even more accessible to students—and to anyone who is considering a career in technical writing.

If you're an instructor and would like to review the latest edition, please contact us at books@scriptorium.com. We'll send you a coupon code so you can download the PDF version at no cost from our online store.

Watch this blog and our newsletter, Illuminations, for more details about the upcoming release.

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11:06 AM Permalink | |

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Free notifications for your entertainment pleasure

Monday, February 16, 2009 — posted by Sheila Loring

Crap, I Missed It! logo
Don't miss CDs, DVDs, concerts, YouTube videos, video games, books by your favorite author, etc. Crap, I Missed It! works with Amazon, Rotten Tomatoes, TV networks, YouTube, and more to notify you when new titles or shows are available. Top-rated items are also listed for immediate shopping gratification. In the future, the site will add RSS monitoring, social networking notifications, and price updates for things like airline tickets. Pretty cool!

Two things are disappointing about book notifications: you choose from a limited database of authors, and you have to wait until the book tops the Amazon bestseller list to be notified. One of my favorite authors, Chuck Palahniuk, isn't even listed. Do other sites offer more robust book services? I've never noticed the option at Amazon.

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5:02 PM Permalink | |

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Get $10 off two Scriptorium Press titles

— posted by Alan Pringle

We have just lowered prices on two books in our online store:
These discounts are available only through our online store. Please spread the word!

P.S. We're also offering discounts on these titles through our listings on Amazon Marketplace:

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1:23 PM Permalink | |

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Over 20,000 free online books

Thursday, January 15, 2009 — posted by Sheila Loring

I found the coolest online resource for free books! shop.ebrary.com offers over 20,000 full-text online books in a variety of topics -- everything from the humanities to science, technology, and even sheet music. You can search the text, title, subject, author, or publisher and specify the type of publication (book, sheet music, map, journal, etc.) and the language. When you get the list of search results, you click a book title to see the search terms highlighted on the page.

The ebrary reader, a quick DLL installation, lets you add the book to your bookshelf, highlight text, print, copy and paste, navigate, define words, translate, buy the book, search, and bookmark pages. For example, my bookshelf contains a book called Dreams in Myth, Medicine, and Movies. I've bookmarked a page that discusses surrealism in Hieronymus Bosch paintings. In the bookshelf, the bookmark shows up as an icon that you click to view the page. The ebrary reader really sets apart this collection of books from Gutenberg and eScholarship.

The ebrary actually includes books you'll recognize, such as Michael Kay's XSLT 2.0 Programmer's Reference (3rd edition -- a little old but still relevant) and the Adobe Classroom in a Book series. I even found a book called Opportunities in Technical Writing by Jay Gould.

There's one catch. You must set up an account with at least $5. That's to cover copying and pasting or printing that you might choose to do. I think it's a small price to pay, particularly if you never spend it!

Do you know any free resources for similar books -- particularly XML/XSLT books?

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3:54 PM Permalink | |

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Free books are gone

Tuesday, August 19, 2008 — posted by Alan Pringle

We've given away all the copies of the Technical Writing 101 book. Thanks for all the responses.

We are happy the books are going to readers instead of the recycling facility!

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1:16 PM Permalink | |

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Yet more free copies of Technical Writing 101 (first edition)

— posted by Alan Pringle

As I mentioned in an update to my post yesterday, we located more copies of the first edition of Technical Writing 101. We have divided this lot into four batches, each of which has nine or ten books. If you'd like one of these batches, please contact me at books@scriptorium.com. We will ship the books to you at no charge.

Update: We have given all the books away. Thanks for your quick responses!

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9:14 AM Permalink | |

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Free copies of Technical Writing 101 (first edition)

Monday, August 18, 2008 — posted by Alan Pringle

We have 27 copies of the first edition of our Technical Writing 101 book. We are no longer selling that edition, so we are giving away our remaining inventory.

To keep things simple, we have divided the books into three batches, each of which has nine books. If you'd like one of these batches, please contact me at books@scriptorium.com. We will ship the nine books to you at no charge.

Update: We have shipped all three batches. However, we think there are more copies lurking about. Stay tuned...

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8:26 AM Permalink | |

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No more DRaMa: DRM-free books

Wednesday, June 25, 2008 — posted by Alan Pringle

O'Reilly has announced it will start selling some titles as ebook bundles free of digital rights management (DRM) in July. I'm sure a lot discussion went into that decision because we have grappled with this very issue for our Scriptorium Press titles.

When we decided to release our FrameMaker workbooks in PDF format in February 2006, we opted not to use DRM restrictions that prevent printing or that lock the file to a particular computer. It was not an easy decision to make. We don't want our materials to be pirated, but at the same time, we don't want to implement DRM that can make life difficult for legitimate users. (What if you get a new laptop and your PDF file is locked down to your old one?) We also did a survey a few months ago on digital books, and folks made it very clear they would avoid files with DRM.

With the recent release of our Publishing Fundamentals: Unstructured FrameMaker 8, we took our sales of digital books even further. For the first time, we are offering buyers the option of purchasing a new reference book as a PDF file; previously, we offered digital versions for older reference books that we no longer printed. Another change with this latest release is that buyers who get the printed version also get the PDF version free. As is the case with our other digital versions, the PDF file of Publishing Fundamentals: Unstructured FrameMaker 8 is free of the DRM restrictions I mentioned earlier.

Releasing our content without any DRM may seem foolish to some. ("You're too trusting!" "You're inviting people to steal your stuff!") That being said, DRM can be a huge hassle for people who actually paid for the material, and it also can be cracked. Those are two big reasons we have opted not to use it.

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10:35 AM Permalink | |

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Printed version of Publishing Fundamentals: Unstructured FrameMaker 8 now shipping

Friday, June 20, 2008 — posted by Alan Pringle

A delivery person is stacking boxes of Publishing Fundamentals: Unstructured FrameMaker 8 in our back room as I type this. If you've ordered the printed version, your shipment will go out today or tomorrow.


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12:24 PM Permalink | |

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Publishing Fundamentals: Unstructured FrameMaker 8 is now available

Friday, May 30, 2008 — posted by Alan Pringle

As of a few minutes ago, you can buy our latest book, Publishing Fundamentals: Unstructured FrameMaker 8 from our online store.

You can purchase the printed book and PDF file combination for $49.99, or you can buy just the PDF file for $29.99. You get instant access to the PDF file--available exclusively through our online store--with either option. (Printed books will be shipped in the middle of June.)

On Sunday, I'm off to the STC conference with Matt and Sarah. Hope to see some of you there.

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3:41 PM Permalink | |

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Getting close on FrameMaker 8 books

Tuesday, April 29, 2008 — posted by Sarah

We have nearly finished the content updates for the new unstructured FrameMaker 8 book (Publishing Fundamentals: Unstructured FrameMaker 8). That leaves proofreading, production, and indexing.

Barring any unforeseen problems (and there are always unforeseen problems), the book should be available as a PDF download in mid-May when we ship it to the printer. The printed versions will be available a few weeks later.

Highlights:
Email us at books@scriptorium.com before May 9 for a 15-percent discount code on orders of Publishing Fundamentals: Unstructured FrameMaker 8. You will receive the code along with the announcement of availability in mid-May.

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3:28 PM Permalink | |

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Living vicariously through our customers

Monday, September 24, 2007 — posted by Sarah

We've received orders from some pretty faraway places for our books...Qatar, Saudi Arabia, India, Japan, and Australia to name a few.

But we have a new winner in the Most Interesting category: Kivalina, Alaska


View Larger Map

Kivalina was evacuated in early September because of flooding: there's an AP story here.

It sounds sort of like the North Carolina Outer Banks:
The community sits on a 600 foot-wide sand reef...
Well, except for this part:
...625 miles northwest of Anchorage and 90 miles north of the Arctic Circle.
There's more information about Kivalina, which is described by the AP as an Inupiat Eskimo village, here.

It's oddly compelling to know that residents of Kivalina are interested in technical communication.

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2:20 PM Permalink | |

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Instant gratification -- FrameMaker 7 book

Tuesday, September 18, 2007 — posted by Sarah

Our massive FrameMaker reference, Publishing Fundamentals: FrameMaker 7, is now available for download from our shopping cart.

The download is $39.99. Site licenses are available; contact us for details.

After much discussion, screaming, blood, and tears, we have made the PDF available without DRM. Please do not share or redistribute it.

We are currently working on updates to the book for FrameMaker 8 and hope to have unstructured FrameMaker content ready before the end of the year. When you purchase the FrameMaker 7 PDF, you will receive a coupon good for $20 off the FrameMaker 8 content when it is released.

Note: Currently, our plans call for FrameMaker 8 content to be paper, not digital.

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1:40 PM Permalink | |

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Updating our books for FrameMaker 8

Tuesday, August 14, 2007 — posted by Alan Pringle

We've had a few inquiries about our plans for the Publishing Fundamentals book and workbook series now that Adobe has released FrameMaker 8. We do plan to update the book and workbooks for version 8: in fact, we've just started work on updating Publishing Fundamentals.

After we've completed that update, we'll start work on the unstructured workbooks, and then we'll focus on the structured workbooks. We don't have firm release dates yet, but we'll keep you posted on our progress here in Palimpsest and in the newsletter.

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3:44 PM Permalink | |

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Pre-New Year's Resolution

Friday, December 29, 2006 — posted by Sarah

Remember, Publishing Fundamentals: FrameMaker 7 is currently available as a secured PDF through the Adobe Document Center. Access will expire at year-end.

To access the book, click here. For access details, read Alan's original post.

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