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Author: Alan Pringle

Content operations Podcast Podcast transcript

Creating content ops RFPs: Strategies for success

In episode 179 of the Content Strategy Experts podcast, Sarah O’Keefe and Alan Pringle share the inside scoop on how to write an effective request for a proposal (RFP) for content operations. They’ll discuss how RFPs are constructed and evaluated, strategies for aligning your proposal with organizational goals, how to get buy-in from procurement and legal teams, and more.

When it comes time to write the RFP, rely on your procurement team, your legal team, and so on. They have that expertise. They know that process. It’s a matter of pairing what you know about your requirements and what you need with their processes to get the better result.

— Alan Pringle

Alan Pringle
December 9, 2024
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Content operations Podcast Podcast transcript

Position enterprise content operations for success (podcast)

In episode 174 of The Content Strategy Experts podcast, Sarah O’Keefe and Alan Pringle explore the mindset shifts that are needed to elevate your organization’s content operations to the enterprise level.

If you’re in a desktop tool and everything’s working and you’re happy and you’re delivering what you’re supposed to deliver and basically it ain’t broken, then don’t fix it. You are done. What we’re talking about here is, okay, for those of you that are not in a good place, you need to level up. You need to move into structured content. You need to have a content ops organization that’s going to support that. What’s your next step to deliver at the enterprise level?

— Sarah O’Keefe

Alan Pringle
September 16, 2024
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Content operations Podcast Podcast transcript

Renovation revelations: Managing technical debt (podcast)

Just like discovering faulty wiring during a home renovation, technical debt in content operations leads to unexpected complications and costs. In episode 171 of The Content Strategy Experts podcast, Sarah O’Keefe and Alan Pringle explore the concept of technical debt, strategies for navigating it, and more.

In many cases, you can get away with the easy button, the quick-and-dirty approach when you have a relatively smaller volume of content. Then as you expand, bad, bad things happen, right? It just balloons to a point where you can’t keep up.

— Sarah O’Keefe

Alan Pringle
August 12, 2024
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Industry insights Podcast Podcast transcript

Pulse check on AI: May, 2024

In episode 166 of The Content Strategy Experts Podcast, Sarah O’Keefe and Alan Pringle check in on the current state of AI as of May 2024. The landscape is evolving rapidly, so in this episode, they share predictions, cautions, and insights for what to expect in the upcoming months.

We’ve seen this before, right? It’s the gold rush. There’s a new opportunity. There’s a new possibility. There’s a new frontier of business. And typically, the people who make money in the gold rush are the ones selling the picks and shovels and other ancillary services to the “gold rushees.”

— Sarah O’Keefe

Alan Pringle
May 13, 2024
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Content operations Learning content Podcast Podcast transcript

How reuse eliminates redundant learning content with Chris Hill (podcast)

In episode 164 of The Content Strategy Experts Podcast, Alan Pringle and special guest Chris Hill of DCL talk about where you can find redundancy in your learning content, what causes it, and how a single source reuse strategy can eliminate duplication.

You really start to run into trouble when you need to make version two, and you discover a problem with version one. If I’m making some marketing materials, maybe I need to use some information from the engineering team or from the manuals for whatever product I’m marketing. I might just copy that information over and put it into my marketing materials. Then, when we go to produce our training for that particular product, we might say, “Okay, I need that stuff. I’m gonna copy that from wherever I can find it,” which might be from marketing or engineering depending on where I look and who I know better or which repository is easier for me to get to. The problem here is that if anybody has made any edits along the way, they have to ensure that those edits are propagated through all these departments. And that doesn’t always happen. 

— Chris Hill

Alan Pringle
April 8, 2024
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Content operations Learning content Podcast Podcast transcript

Rise of the learning content ecosystem with Phylise Banner (podcast)

In episode 160 of The Content Strategy Experts Podcast, Alan Pringle and special guest Phylise Banner talk about the limitations of the learning management system, the rise of the learning content ecosystem, and more.

“I think about enterprise-wide applications. Consider the tools that are used to generate help solutions. Let’s just use Jira as an example. You have a knowledge base, enterprise-wide, and everyone at the organization has access to ask a question or search the knowledge base, or something like that. That’s where I want to go, that’s what I want to see. I want my learning experience platform to be like that. I want a knowledge base that I can tap into any place, anytime, anywhere. And then, have my mastery checked in the ways that I want to have it checked. ”

— Phylise Banner

Alan Pringle
January 22, 2024
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Content operations Podcast Podcast transcript

How to choose a content model with guest Patrick Bosek (podcast)

In episode 150 of The Content Strategy Experts Podcast, Alan Pringle and special guest, Patrick Bosek of Heretto talk about choosing a content model, factors to consider, and when you should think about customization.

“There’s a valid use case for almost every approach that’s out there. There’s no way around that. I think what it really starts to come down to is making sure that you’re matching the 18+ months [ahead] to the decision you’re making now.”

— Patrick Bosek

Alan Pringle
August 14, 2023
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Podcast Podcast transcript

AI: Rewards and risks with Rich Dominelli (podcast)

In episode 144 of The Content Strategy Experts Podcast, Alan Pringle (Scriptorium) and special guest Rich Dominelli (Data Conversion Laboratory) tackle the big topic of 2023: artificial intelligence (AI).

“I feel like people anthropomorphize AI a lot. They’re having a conversation with their program and they assume that the program has needs and wants and desires that it’s trying to fulfill, or even worse, that it has your best interest at heart when really, what’s going on behind the scenes is that it’s just a statistical model that’s large enough that people don’t really understand what’s going on. It’s a model of weights and it’s emitting what it thinks you want to the best of its ability. It has no desires or needs or agency of its own.”

— Rich Dominelli

Alan Pringle
May 22, 2023
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Podcast Podcast transcript

Misconceptions about structured content (podcast)

In episode 132 of The Content Strategy Experts Podcast, Alan Pringle and guest Jo Lam of Paligo dispel misconceptions and myths about structured content.

“Science and history shows us that structured content, structured authoring, is actually very intuitive. And if I may rewind back to, say, the paleolithic era where we first started using a lot of symbols, and then eventually converting them into what we now know as letters. Understanding patterns on an extremely micro level, and that’s how we actually learn to read and write.”

—Jo Lam

Alan Pringle
November 21, 2022
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