“My team is looking into how we can use <incumbent tool> to handle our new content requirements.”
That’s what I heard from a manager during a recent phone call about a company’s expanding content needs. The tools-focused response made me cringe.
General Stanley McChrystal offers sage leadership advice you can apply to your content strategy.
Here are your marching orders:
What’s the best way to minimize conflict when developing and implementing a new content strategy?
Having the budget to buy new technology isn’t the same as having a content strategy. Case in point: the US government has spent billions on electronic medical record (EMR) systems that can’t communicate with each other.
These days, I generally avoid fast food, but it’s hard to pass up good French fries every now and then. Look beyond those yummy fries, and you can learn some valuable lessons that apply to content strategy.
It’s a new year, which means it’s time for Scriptorium to discuss—and wildly speculate about—the latest trends in content. Here’s what Bill Swallow, Gretyl Kinsey, and I had to say about 2015 content trends.
Yes, you need another “best of 2014” list to round out the year. Without further ado, here are Scriptorium’s top 2014 blog posts on content strategy, DITA, and localization.
Your industrial products become part of well-oiled machines. Unfortunately, your workflow for developing product literature may not be as well-oiled.
When developing a content strategy, you consider marcom, techcomm, and other groups whose primary role is creating content.
But don’t forget about engineering. Just ask the NASA Mohawk Guy.
The novels of Italian author Elena Ferrante are getting a lot of attention, but “Elena Ferrante” doesn’t actually exist. The writer behind the pen name prefers anonymity and shies away from publicity. Creators of corporate content should take a few pointers from the author when seeking recognition for their work.
