In episode 63 of The Content Strategy Experts podcast, Sarah O’Keefe and Chip Gettinger of SDL chat about subject matter experts and their role as authors and as reviewers of content.
“One of the most important things about working with SMEs is to meet them where they are. It’s important to understand where they’re coming from and their perspective. Understand what issues matter to them.”
—Chip Gettinger
The Scriptorium approach to content strategy is based on management consulting principles. First, we identify business goals that are connected to content problems. We then do a needs analysis and gap analysis, and develop requirements. That work provides the foundation for a recommendation. From that recommendation, we build out the solution.
The key to success is the balance between content and strategy. It’s easy to reduce the cost of the content lifecycle if you don’t care about the quality of the content. If you focus only on the quality of the end result and not on the content creation process, you can end up with beautifully crafted content that’s only usable in a single format, that’s impossible to translate, or that takes entirely too long to create.
When you invest in content strategy, you are committing to a major digital transformation effort. The challenges are significant, but so is the opportunity.
Purpose: The goal of this article is to position content strategy as a specialized subdiscipline of management consulting. Standard management consulting practices, such as gap analysis and needs analysis, are the foundation of content strategy practices. Method: This article draws from the theory on management consulting and shows how management consulting principles work in the context of content strategy projects. Results: Practitioners in the burgeoning field of content strategy will develop a better sense of how their work aligns with overall management consulting practices. Conclusion: Management consulting already has best practices and methodologies. Content strategy builds upon that foundation to establish a professional discipline.Abstract
There is no single answer to the question of how much XML-based publishing will cost. This white paper describes XML publishing based on small, medium, large, and enterprise scenarios.
It’s always dangerous to make predictions, but for 2019, we are defining “smarter content in unexpected places” as our trend in content strategy.
The catalyst is recognition of content value. Once you decide that delivering certain information is valuable, you then start to think about the best ways to create, manage, and deliver that information. How can you maximize its value?
Sarah O’Keefe: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way.
Sarah O’Keefe: Hi, everyone. I’m Sarah O’Keefe. For episode 40, we’re thinking about food. Although, I should clarify that we think about food a lot here at Scriptorium. It’s an important part of our daily life and our holiday potluck is an opportunity to show off our culinary skills in cooking and, I think, most especially eating. So it occurred to me that a great potluck has a lot in common with content strategy, and in this episode, we’re going to talk about our favorite topic, food, and how we can apply a potluck planning, which is hard to say, to content strategy.
In episode 40 of the Content strategy experts podcast, Sarah O’Keefe, Bill Swallow, and Gretyl Kinsey create a food-themed facade for content strategy. Abundant potluck metaphors illustrate some of the most important content strategy decisions.
Sarah O’Keefe: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 34 of this podcast, we talk about inertia. It’s August, so here we are in the dog days of summer in North Carolina. It’s hot and humid, and doing absolutely nothing seems like pretty much the best and only strategy right now. That got us thinking about inertia in content strategy. It takes a big push to get a content strategy project moving, and a lot of times, do nothing seems like a much safer strategy than actually taking action and doing something. But of course, the choice to do nothing is, itself, a decision, and may lead to sunburn if you just stay out there too long.
In this podcast, Sarah O’Keefe and Alan Pringle discuss inertia. How do you build enough momentum for big content strategy changes?
Nested content is one of the biggest differences between structured and unstructured content.
