Skip to main content
Content strategy

Your content strategy easy win

You have a content strategy plan. Management has agreed to fund implementation. Time for the happy dance, right?

A little celebration is in order. But you still have to prove your new strategy will work in the real world. Showing early success with an “easy win” during implementation will give you momentum.

Read More
Reviews

Pokémon GO and community documentation

Yes, I'm playing.

Yes, I’m playing.

Even if you aren’t twitchily checking your phone and resisting the urge to run outside to catch a Pikachu or Gyrados, you’ve probably heard all about the phenomenon of Pokémon GO. One of the most common criticisms of the game is that the in-app documentation is sparse at best. In response, the community banded together and began to document their theories and findings. You can readily find articles covering “eeveelutions,” theories on how to more easily capture Pokémon, and how to capture opposing gyms. It hearkens back to a time of meeting up in schoolyards to swap tips and rumors.

Read More
Case study DITA

The Rocky Road to Dublin, er, DITA

For LavaCon Dublin, Sarah O’Keefe and I delivered a case study presentation on some of the roadblocks we have encountered in implementing DITA at ADP. This article summarizes the key points of the presentation. The presentation and this blog do not represent the views of ADP, LLC.

Read More
Content strategy

Is your content overhead or a customer delight?

Delight is the difference between what you and your team cost, and the revenue you directly (or indirectly) produce (or protect). This concept is as important to charities as hedge funds.

Andy Kessler & Bruce Clarke

You may not think that “delighting” customers is part of your content creation responsibilities. But when customer delight is defined in terms of revenue and costs, it suddenly becomes a critical part of your job.

Read More
DITA Tools

SubjectScheme explained

Your project is coming along nicely. You have your workflow ready, your style guides are composed, and things are looking up. However, you have complex metadata needs that are starting to cause problems. You need a way to ensure that authors are only using valid attribute values, and that your publication pipeline isn’t going to suffer. This is a situation that calls for a subjectScheme.

Read More
Localization

Localization testing: it’s not just translation

It takes considerable planning and effort to run a successful localization project, from following best practices to evaluating vendors to finding and fixing the weakest link in the localization chain. But the localization process does not end when you receive the translations. Localization testing is necessary for ensuring that your content and products are ready for a distributed global release.

Read More