Fall 2014 Scriptorium conference round-up
We have a full schedule of stellar conferences coming up this fall. We hope to see you at one or more of these events.
Engage before change: your content strategy mantra
If you’re about to revamp your content strategy, repeat after me:
Engage before change.
Content strategy failure in ten easy steps (premium)
Here’s how to ensure content strategy failure in ten easy steps. Follow these steps to guarantee that your project disintegrates in spectacular fashion. The top three are:
- Pick your tools first.
- Don’t talk to stakeholders.
- Make bad assumptions.
Content strategy mistake: replicating old formatting with new tools
When remodeling your kitchen, would you replace 1980s almond melamine cabinets with the same thing? Probably not. (I certainly wouldn’t!) Then why make the content strategy mistake of using new tools to re-create the old formatting in your content?
DITA content strategy
How can you implement DITA content strategy? Is DITA itself a content strategy?
Planning your content strategy pilot project
Your content strategy is approved. Your tools are in place. Now it’s time to crank up—your pilot project, that is.
Consider these tips when mapping out your content strategy pilot project.
Webcast: The many facets of content strategy
In this webcast recording, Sarah O’Keefe discusses the future of content strategy.
The purpose of content strategy is to support your organization’s business goals. Content strategists need to understand how content across the organization—marketing, technical, and more—contributes to the overall business success.
Managing DITA projects (premium)
A DITA implementation isn’t merely a matter of picking tools. Several factors, including wrangling the different groups affected by an implementation, are critical to successfully managing DITA projects.
Note: This post assumes you have already done a content strategy analysis, which determined the DITA standard supports your company’s business goals.
Keys to content strategy: consultants
Are you thinking about engaging a content strategy consultant? Here are some thoughts on successful content strategy consulting relationships.
Keys to content strategy: aligning expectations
An effective content strategy requires participation (preferably enthusiastic) from a diverse array of people. When you are communicating with executives, IT specialists, marketing writers, translation coordinators, and more, recognize that each participant (including you) begins with a certain set of expectations and biases.
