Bridging technical and marketing content (webinar)
November 13 @ 11:00 am - 12:00 pm EST
In this episode of our Let’s Talk ContentOps! webinar series, Scriptorium CEO Sarah O’Keefe interviews special guest Alyssa Fox, Senior VP of Marketing at The CapStreet Group. Discover critical enterprise content strategy insights that Alyssa has gathered throughout her journey from technical writer to marketing executive.
In this webinar, attendees will learn:
- The broader picture of enterprise content operations
- Strategies for integrating technical and marketing content
- Best practices for using technical content as a marketing asset
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Let’s Talk ContentOps is brought to you by The Content Wrangler, Scriptorium Publishing, and is sponsored by Heretto, a powerful component content management (CCMS) platform for deploying help and API docs in a single portal designed to delight your customers.