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Tag: content strategy

Localization

Making localization “better”

This post is the first in a series about the value proposition of localization strategies. You can also see a presentation on this topic at LavaCon this October.

Localization issues are a primary reason companies seek help with a new content strategy. One of the most common questions we hear is, “How do we make our localization process better?”

When we’re asked this question, we turn the question around. What is wrong with your current localization process? What would you like to improve? How do you define “better?”

Bill Swallow
September 19, 2016
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Content strategy

Content strategy after mergers and acquisitions

Mergers and acquisitions often result in a new content strategy. In a typical scenario, the merged company needs to align disparate content organizations. Before the merger, the companies had different tools, technologies, workflows, deliverables, and content culture. A goal of the merger is to unify company products, and therefore, the merged organization must also unify content development.

Sarah O'Keefe
August 15, 2016
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Content strategy

Your content strategy easy win

You have a content strategy plan. Management has agreed to fund implementation. Time for the happy dance, right?

A little celebration is in order. But you still have to prove your new strategy will work in the real world. Showing early success with an “easy win” during implementation will give you momentum.

Alan Pringle
August 1, 2016
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Content strategy

Is your content overhead or a customer delight?

Delight is the difference between what you and your team cost, and the revenue you directly (or indirectly) produce (or protect). This concept is as important to charities as hedge funds.

Andy Kessler & Bruce Clarke

You may not think that “delighting” customers is part of your content creation responsibilities. But when customer delight is defined in terms of revenue and costs, it suddenly becomes a critical part of your job.

Alan Pringle
June 20, 2016
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Case study Content strategy White papers

Creating a unified customer experience with a content fabric

Coauthored by Anna Schlegel (Senior Director, Globalization and Information Engineering, NetApp) and Sarah O’Keefe (President, Scriptorium Publishing)

The interest in customer experience presents an opportunity for enterprise content strategists. You can use the customer experience angle to finally get content proposals and issues into the discussion. Ultimately, the challenge is in execution—once you raise awareness of the importance of content synchronization, you are expected to deliver on your promises. You must figure out how to deliver information that fits smoothly into the entire customer experience. At a minimum, that requires combining information from multiple departmental silos.

Sarah O'Keefe
April 11, 2016
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