Tag: tools

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Éric Bergeron explains the MadCap acquisition of IXIASOFT (podcast)

In episode 140 of The Content Strategy Experts Podcast, Sarah O’Keefe and Éric Bergeron, president and CEO of IXIASOFT, share the story behind the MadCap acquisition of IXIASOFT.

“The question that everybody is asking, and we really want the answer to, is this seems like a very sensible combination, but MadCap as an organization has done a really excellent job with their marketing, and much of their marketing has been based on the concept that DITA is not something that you need. Flare is happy and easy and safe and wonderful, and DITA is none of those things. So, when you say this is a bit of an odd combination, I think everybody’s looking at, ‘Well, wait a minute, there’s been a lot of DITA bashing over the past 10 years or so.’ What do you do with that?”

—Sarah O’Keefe

Sarah O'Keefe

March 27, 2023

Content strategy Podcast Podcast transcript

Content fragmentation with special guest Larry Swanson (podcast)

In episode 137 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Larry Swanson talk about the fragmentation of content over the past 30 years, from the delivery of books to UX writing.

“What are the changes that this fragmentation has introduced from a business or an economic point of view? One is the notion that we’re all publishers now. This is where the whole field of content marketing comes from — this notion that it’s a better way to promote yourself if you demonstrate expertise around what you’re doing.”

Sarah O'Keefe

February 20, 2023

Podcast Podcast transcript

Evolution of content (podcast)

In episode 54 of the Content Strategy Experts podcast, Elizabeth Patterson interviews Sarah O’Keefe and Alan Pringle about what’s changed and what hasn’t changed in content over the years.

ScriptoriumTech

June 24, 2019

Podcast transcript

Full transcript of Tools selection podcast

Gretyl Kinsey: Welcome to the Content Strategy Experts Podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 43, we talk about how to make sure you’re selecting the right tools for developing and managing content. Hello, and welcome. I am Gretyl Kinsey.

Gretyl Kinsey

January 23, 2019

Podcast

Tools selection podcast

In episode 43 of the Content Strategy Experts podcast, Gretyl Kinsey and Alan Pringle discuss how and when to identify the proper tools for developing and managing content.

Gretyl Kinsey

January 21, 2019

Podcast transcript

Full transcript of content strategy pitfalls: tools podcast

Alan Pringle: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997 Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 25 we begin an occasional series on content strategy pitfalls. What are the traps, snares and dangers that the intrepid content strategist will encounter? What’s the best way to avoid danger, injury and even project death? In this episode we’ll focus on software and tool problems.

Bill Swallow

March 28, 2018

Podcast

Content strategy pitfalls podcast: tools

The first in an occasional series on how to avoid pitfalls in your content strategy.

In this podcast, Sarah O’Keefe, Bill Swallow, and Alan Pringle discuss how to dodge tool-related traps in your content strategy.

Alan Pringle

March 26, 2018

Opinion

Does Markdown fit into your content strategy?

Markdown is a text-based markup language designed for content authoring. Using a limited set of formatting marks, you can create content and render it to HTML or another format.

There’s a growing buzz about Markdown in the technical communication community. While great for quick content development, there are some limitations to its usefulness.

Bill Swallow

February 5, 2018

DITA Tools

DITA to InDesign: getting your paragraph styles in order

Getting your DITA content into a high-design format like InDesign is a tricky prospect. The biggest stumbling block is the fact that there is no intrinsic link between your ICML and the template that you flow it into. In the end, your InDesign template (you’re using one, right?) is the most important part of a DITA to ICML workflow; it contains the actual styles that will control how your output appears.