Skip to main content

Tag: trends

Content strategy Podcast Podcast transcript

Content fragmentation with special guest Larry Swanson (podcast)

In episode 137 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Larry Swanson talk about the fragmentation of content over the past 30 years, from the delivery of books to UX writing.

“What are the changes that this fragmentation has introduced from a business or an economic point of view? One is the notion that we’re all publishers now. This is where the whole field of content marketing comes from — this notion that it’s a better way to promote yourself if you demonstrate expertise around what you’re doing.”

Sarah O'Keefe
February 20, 2023
Read More
Opinion

2019 trend: Smarter content in unexpected places

It’s always dangerous to make predictions, but for 2019, we are defining “smarter content in unexpected places” as our trend in content strategy.

The catalyst is recognition of content value. Once you decide that delivering certain information is valuable, you then start to think about the best ways to create, manage, and deliver that information. How can you maximize its value?

Sarah O'Keefe
January 14, 2019
Read More
Humor

(Non)predictions for 2012

With 2011 waning, people are contemplating what 2012 will bring for technical communication. Our profession is changing rapidly, so intelligent conversations about the future of tech comm are essential.

All that smart talk has absolutely nothing to do with this post.

Alan Pringle
November 30, 2011
Read More
Opinion

2011 predictions for technical communication

Predictions time! First, let’s review the 2010 post: cloud-based authoring begins to replace desktop authoring, increased adoption of XML alongside more sophisticated justifications, social media, collaboration, important new terms (content strategy [yes!] and decision engine [huh?]).

I’m not sure why I thought “decision engine” was going to take off, because it didn’t. Onward to 2011…

Sarah O'Keefe
January 4, 2011
Read More